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INSIDE Contactless & Mobile Distillery Create NFC Mobile App Dev Platform

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INSIDE Contactless and Mobile Distillery Join to Create New NFC Mobile Application Development Platform

“Celsius for Wave-Me” to Simplify Creation and Deployment of NFC Applications

CARTES & IDentification Congress 2009, Paris, France, Nov. 17, 2009 – INSIDE Contactless and Mobile Distillery today announced that they have formed a unique industry partnership to create a new NFC mobile application development platform.  Through this partnership, the two companies intend to boost the development of NFC applications for the Wave-Me™ NFC services platform by making it easier for software makers to write applications once and deploy them across a broad range of NFC-enabled handsets.

Called “Celsius for Wave-Me,” the new NFC mobile application development platform combines Mobile Distillery’s Celsius mobile application production framework with INSIDE Contactless’ Wave-Me™ Service Engine, a key component of the Wave-Me NFC services platform, an end-to-end solution mobile carriers and third-party service providers can use to give subscribers easy access to a broad range of NFC consumer services and applications through their handsets.  Celsius for Wave-Me will also include deeply integrated connectivity to INSIDE’s market-leading MicroRead® NFC chip and software, enabling NFC mobile applications to be optimized for performance with access to advanced proprietary features of the NFC chip. 

 “Along with our Wave-Me services platform for carriers and third-party service providers, Celsius for Wave-Me will be a key component of the NFC ecosystem, providing a platform NFC application developers can use to efficiently address the diversity of handsets on the market today and in the future,” said Loic Hamon, vice president of marketing, NFC Business Line at INSIDE Contactless.  “We look forward to working with Mobile Distillery as we take this important step forward in the NFC market.”

Celsius for Wave-Me will help overcome a major hurdle facing mobile network operators who want to begin providing easy access to services but who are reluctant to wait until the deployment of NFC-enabled handsets fully ramps up.  Celsius for Wave-Me allows developers to use its patented Parametric Development feature to automatically adapt their source code at compilation time to create applications that can read either QR Code (visual 2-D bar code tags) or traditional NFC tags, depending on the capabilities of the target handset.

“As the leader in solutions for mobile application development, we are excited to be working with the leader in NFC technology to create Celsius for Wave-Me,” said Vincent Berge, CEO at Mobile Distillery.  “Developers addressing the Wave-Me services platform will now have a powerful way to deploy their applications across a wide range of handsets.”

A beta release Celsius NFC for Wave-me for selected partners is expected to be available in the first quarter of 2010. The Celsius for Wave-Me license will be free for the development stage of any project, and will be updated to include new NFC phones and additional NFC stickers and add-ons as they become available, offering the widest and deepest access to NFC functionality.

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